A-Z Challenge: In a word...Change

Since blogs are so prevalent in our worlds and this is an A-Z Challenge, my "C" topic for today is about "Change."  I'm working on making changes to my blog which is why I'm veering off my character theme a bit.  Not drastic changes, but enough to enhance and make it better.  

Since I have a background in marketing and have spent several focusing online, things like backlinks, userability and page rank mean something to me.  I suppose the biggest issue I'm focusing on at this time is userability: The ability to easily maneuver within a site with little limitations or road blocks to users visiting my blog.  


Here are some changes I plan on making:


1st:  Layout.  Yes, I will be changing my blog layout, going from three columns to two.  Why?  Because I want more simplicity and organization for my blog.  Any minion thoughts on that?  


2nd:  Advertising.  I get many requests to advertise.  I'm not a fan, but I may consider it for one reason.  I try to connect not only with writers, but readers.  And that means do giveaways several times a year that frankly cost money out of my own pocket.  To me, that's a minimal spend that I line item as a monthly expense for marketing.  I'm a giver by nature, but since this is a business, I may be adding more prominent advertising.  And thoughts on that?


3rd:  Blog Analysis.  I have a friend reviewing my site that is an SEO expert.  He's seriously good and I won't even begin to tell you the people in his Rolodex.  He's the man, and I'll have him evaluating my blog and if I can, I'll share that with you.  Have you had this done before?  Are you even interested?


What about you?  Any feedback you'd like to share about my blog.  The likes or dislikes?  All constructive feedback is welcome.  


Mina B.